June 4th, 1974: A bench-clearing brawl in response to some extremely "dirty" baseball a week prior at a Texas Rangers game left fans of the visiting Cleveland Indians itching to show how far they,d be willing to go to defend their pride. In the week that followed, radio announcers, TV hosts and even coaches from each city swapped backhanded remarks and snide comments in regards to their opposition, raising public tensions to astronomical proportions. As the series moved to Cleveland,s stadium and the fans, thirst for revenge making a steep incline, the Indians marketing team decided to continue with plans for one of the worst ideas in Major League Baseball history: Ten Cent Beer Night.

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